Nice To Meet You !
I'M ERICA LECROSS
I've spent over 20 years in beauty. What started as a passion for the craft grew into something I never could have fully predicted: a career, a business, a community, and a deeper understanding of just how transformative this work truly is.
For 16+ years I've worked as a licensed cosmetologist, and for the last 8+ years I've specialized as a curl specialist — becoming a trusted guide for women learning to understand, embrace, and celebrate their natural texture. There is something incredibly sacred about helping a woman see her hair — really see it — and fall in love with it. That never gets old.
But my journey didn't stop behind the chair.
Eight and a half years ago I took a leap and opened my own salon. I became a business owner, an employer, a trainer, and an educator — all at once. For 7+ years I poured myself into building not just a business but a culture. I developed teams, mentored stylists, created systems, and learned everything through first hand experience. The kind of lessons that only come from being in it — from the hard days, the breakthroughs, the growth, and the grind.
And then something remarkable happened.
That salon — the one I built from nothing — reached a point where it no longer needed me to survive. It became self-sustaining. Fully operational. Running beautifully on its own, huge thanks to my team! For an entrepreneur, there is no greater proof of concept than building something that outlives your daily presence in it. That moment gave me the freedom and the confirmation to ask myself: what's next?

The answer was you.
I created my personal brand, Erica LeCross, because I believe something that sits at the very core of who I am — the way you present yourself to the world directly shapes the way you experience it. What you see in the mirror every morning, how you walk into a room, the way your hair falls, the outfit you chose, the care you put into your skin — these things are not shallow or superficial. They are signals. They speak to your subconscious before you ever say a word. They tell you who you are. And they tell the world what to expect from you.
I want to help you take control of that narrative.
Through beauty, skincare, makeup, wardrobe styling, personal image, and business strategy, I've built a space where transformation is not a trend — it's a lifestyle. Whether you're a woman on a journey to discover her signature look, a beauty professional ready to level up her craft, or a salon owner building toward the kind of freedom I found — there is a place for you here.
My mission has always been to help people. To create. To build community. And now I get to do all of that through a lens that combines everything I know and everything I love.
This is my next chapter. And I want it to be part of yours.
Welcome. Let's build something powerful — together.
My Background & Experience


8+ Years Teaching

20+ Years in the Beauty/
Service Industry

Owned & built my business for 8+ years
Thousands of Clients Serviced by my team & I
LET'S DO IT TOGETHER
My mission is centered around Connect, Commit, Convert. I believe in the transformative power of connections—connecting with people and guiding them to strengthen their bonds with both the others and themselves. My commitment is unwavering; I ask my clients to commit in return, as I join them on the journey to achieving their goals within my realm of expertise. My ultimate goal is to convert your investment of time, money, and energy into tangible results, ensuring that every effort yields meaningful and lasting success. Together, we build connections, make commitments, and convert aspirations into achievements. 💪 #ConnectCommitConvert
